TAITRA recently hosted a pre-show seminar at Taiwan Trade Centre London to give buyers and the media a preview of this year’s Taipei Cycle and an insight into the bicycle industry in Taiwan.
Guest speaker Laurens Van Rooijen, Head Writer of the Taipei Cycle Show Daily, shared his knowledge on the changes, challenges and opportunities currently facing Taiwan’s bicycle industry. His presentation revealed Europe to be Taiwan’s biggest export market in 2017, making up 57.03% of all bicycle related exports from the country, while North America came in second at just under 23%. Asia, at 11.61%, and Oceania, at 4.74%, were the next two largest markets for Taiwan, followed by a tiny percentage of exports to the Middle East, Africa and Latin America.
Van Rooijen’s highlighted e-Bikes as a particularly fast-growing and significant segment in the market. Although exports to the US from Taiwan were down slightly in 2017, an increase in demand for high cost e-Bikes meant the average value of exports actually increased. Interestingly, one in three e-Bikes manufactured in Taiwan is exported to Germany.
This year’s show, taking place 27-30 March 2019, is expecting around 1,150 exhibitors from more than 34 countries to be present, while TAITRA is predicting a huge increase in visitors; more than 8,000 international buyers and 35,000 domestic visitors.
Part of the show will take place in the brand new Hall 2 of the Nangang Exhibition Center, which boasts 35,000m2 of exhibition area. Hall 2 will host suppliers of parts & components, as well as the opening ceremony, Design and Innovation Awards gallery, and the Buyer Luncheon. Hall 1 will host suppliers of complete bikes LEVs & electric systems, Country Pavilions, International brands and Taipei Cycle+ Smart Cycling.
This year’s show highlights include: e-Bikes, LEVs and electric systems; Country Pavilions, including Europe, Italy, Japan and Korea; and Taipei Cycle+ which will cover the topics of smart cycling, smart technology, start-ups and seminars.
The Outdoor Demo will also be returning to the show, accompanied by a new simulated urban space for smart cycling accessories.
TaiSPO 2019 will also run alongside the Cycle Show, between 28-30 March, covering the equipment, smart tech and fitness services industries.
Source: Cycling Industry News
Wayne Lin (firstname.lastname@example.org)
l Taiwantrade news center: https://www.taiwantrade.com/mp/news-center